A Behavioral Agency Model of Managerial Creativty

Abstract

Building on creativity and Behavioral Agency Model (BAM), we construct, in this study, a Behavioral Agency Model of executive creativity. In the model, we combine elements of individual and contextual factors to explain executive creative behavior. The model suggests that executive creativity varies across individual factors and within different internal corporate governance mechanisms and that executives can exhibit different risk preferences. We develop specific propositions that combine monitoring reference point and problem framing to explain manager risk taking and executive creative behavior. The resulting propositions enhance and extend the BAM of managerial risk taking literature on executive creativity.

Keywords: Individual creativity, Behavioral Agency Model, Risk preferences, Creative behavior, References, Problem framing