Coaching by Sustainable Innovational Values (CSIV): Portraying the Case of the 40-30-30 Tri-Intersectional Model

14 Pages Posted: 12 Dec 2014

See all articles by João Brillo

João Brillo

ESADE Business School

Simon L. Dolan

ESADE Business School

Kristine Marin Kawamura

St. George's University

Date Written: December 10, 2014

Abstract

We live in a world that is constantly changing and transforming. Some believe that strategic planning and scenarios building are almost impossible in this kind of context (Mintzberg 1994; Dolan et al, 2003). Yet, in order to survive, organizations need to constantly innovate and renovate. In this paper, we show that using the 40-30-30 tri-intersectional model of values that underlie the Managing and Coaching by Values model (Dolan, 2011; Dolan et al, 2006)- with its three essential axes (economic-pragmatic, ethical-social, and emotional-developmental) - as a perpetual process for alignment and realignment - can lead to sustainable innovation in organizations. Early research and consulting experience both show that true innovation is initiated only when the “innovator” assumes the responsibility to champion a new idea and that this occurs when passion is embedded around and within the process. Paradoxically, albeit the call for new and innovative initiatives occurs in an organization’s strategic plan and throughout its competitive life, many innovations end up in failure because of the lack of passion on behalf of the innovative agent or within the context in which the innovation is taking place. In this paper, we derive a “Coaching by Sustainable Innovational Values” model (hereafter CSIV) as a platform for use in reengineering the culture which will motivate people and organizations to more precisely identify future scenarios while also developing competencies to address just-in-time events and to provide alternative “back-up” scenarios. We argue that cultivating a culture of passion will lead to sustainable and continuous innovation.

Keywords: Open innovation, sustainable results, intersectional tri axial model, innovational coach

JEL Classification: M5

Suggested Citation

Brillo, João and Dolan, Simon L. and Kawamura, Kristine Marin, Coaching by Sustainable Innovational Values (CSIV): Portraying the Case of the 40-30-30 Tri-Intersectional Model (December 10, 2014). ESADE Business School Research Paper No. 259. Available at SSRN: https://ssrn.com/abstract=2536409

João Brillo (Contact Author)

ESADE Business School ( email )

Av. de Pedralbes, 60-62
Barcelona, 08034
Spain

Simon L. Dolan

ESADE Business School ( email )

Av. de Pedralbes 60-62
Barcelona, 08034
Spain
934952052 (Phone)

HOME PAGE: http://www.simondolan.com

Kristine Marin Kawamura

St. George's University ( email )

University Centre
Saint Georges
Grenada

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