Influences of Fashion Marketing on Consumer Demand: A Study of NCR

Indian Journal of Applied Research, Vol.4, Issue 5, May 2014, pg. 323-327 ISSN 2249-555X

20 Pages Posted: 11 Dec 2014

See all articles by Samiyah Jamal

Samiyah Jamal

Mewar University

Adeel Maqbool

Integral University

Srikant Misra

Integral University

Date Written: May 6, 2014

Abstract

Fashion marketing is the entire process of research, planning, promoting, and distributing the raw materials, apparel and accessories, which consumer want to buy. It involves everyone in the fashion industry and occurs throughout the entire channel of distribution. Marketing is the power behind the product development, production, distribution, retailing, and promotion of fibers, fabrics, leather, furs, trims, apparel and accessory.

Fashion marketing begins and ends with the consumer. This paper discusses the effect of consumer demand on marketing. It is a blend of consumer group, demographic and psycho-graphic trends, and helps explain how the target markets are defined. This paper also discusses the focus areas like the economic, global and technological influences on consumers and concludes with the topic of marketing chain.

Keywords: Fashion Marketing, Consumer demand, Consumer group, Marketing trends

Suggested Citation

Jamal, Samiyah and Maqbool, Adeel and Misra, Srikant, Influences of Fashion Marketing on Consumer Demand: A Study of NCR (May 6, 2014). Indian Journal of Applied Research, Vol.4, Issue 5, May 2014, pg. 323-327 ISSN 2249-555X, Available at SSRN: https://ssrn.com/abstract=2536850

Samiyah Jamal

Mewar University ( email )

NH - 79 Gangrar
Chittorgarh
India

Adeel Maqbool

Integral University ( email )

Basha Dasauli
Kursi Road
Lucknow, Uttar Pradesh 226026
India

Srikant Misra (Contact Author)

Integral University ( email )

Basha Dasauli
Kursi Road
Lucknow, Uttar Pradesh 226026
India
09919494606 (Phone)

HOME PAGE: http://www.integraluniversity.ac.in

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