Influences of Fashion Marketing on Consumer Demand: A Study of NCR
Indian Journal of Applied Research, Vol.4, Issue 5, May 2014, pg. 323-327 ISSN 2249-555X
20 Pages Posted: 11 Dec 2014
Date Written: May 6, 2014
Fashion marketing is the entire process of research, planning, promoting, and distributing the raw materials, apparel and accessories, which consumer want to buy. It involves everyone in the fashion industry and occurs throughout the entire channel of distribution. Marketing is the power behind the product development, production, distribution, retailing, and promotion of fibers, fabrics, leather, furs, trims, apparel and accessory.
Fashion marketing begins and ends with the consumer. This paper discusses the effect of consumer demand on marketing. It is a blend of consumer group, demographic and psycho-graphic trends, and helps explain how the target markets are defined. This paper also discusses the focus areas like the economic, global and technological influences on consumers and concludes with the topic of marketing chain.
Keywords: Fashion Marketing, Consumer demand, Consumer group, Marketing trends
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