The Diversity of 'Diversity' in Canadian Accounting Firm Recruitment Websites
40 Pages Posted: 15 Dec 2014
Date Written: December 12, 2014
We examine use of the term ‘diversity’ in the recruitment websites of Canada’s eight largest public accounting firms. We find a range of distinct uses of the term. We note differences in the use of ‘diversity’ between Big Four accounting firms and the next four largest firms. The Big Four vary in their approaches to diversity, with Deloitte’s and KPMG’s websites addressing the most dimensions of diversity and the highest number of references to diversity. Diversity in the discourse of diversity arguably stems from variance in the institutional logics held by accounting firms. Our analysis reveals the business case logic and commercial logic are the most prevalent institutional logics in use. Some Big Four firms also adopt an inclusiveness logic.
Keywords: diversity, institutional logics, accounting, recruitment
JEL Classification: M49
Suggested Citation: Suggested Citation