The Diversity of 'Diversity' in Canadian Accounting Firm Recruitment Websites

40 Pages Posted: 15 Dec 2014

See all articles by Merridee L. Bujaki

Merridee L. Bujaki

Carleton University - Eric Sprott School of Business

Sylvain Durocher

University of Ottawa - Telfer School of Management

Francois Brouard

Carleton University

Leighann Neilson

Carleton University

Rhonda Pyper

Saint Mary's University, Canada; University of Ottawa

Date Written: December 12, 2014

Abstract

We examine use of the term ‘diversity’ in the recruitment websites of Canada’s eight largest public accounting firms. We find a range of distinct uses of the term. We note differences in the use of ‘diversity’ between Big Four accounting firms and the next four largest firms. The Big Four vary in their approaches to diversity, with Deloitte’s and KPMG’s websites addressing the most dimensions of diversity and the highest number of references to diversity. Diversity in the discourse of diversity arguably stems from variance in the institutional logics held by accounting firms. Our analysis reveals the business case logic and commercial logic are the most prevalent institutional logics in use. Some Big Four firms also adopt an inclusiveness logic.

Keywords: diversity, institutional logics, accounting, recruitment

JEL Classification: M49

Suggested Citation

Bujaki, Merridee L. and Durocher, Sylvain and Brouard, Francois and Neilson, Leighann and Pyper, Rhonda, The Diversity of 'Diversity' in Canadian Accounting Firm Recruitment Websites (December 12, 2014). 2015 Canadian Academic Accounting Association (CAAA) Annual Conference. Available at SSRN: https://ssrn.com/abstract=2537430 or http://dx.doi.org/10.2139/ssrn.2537430

Merridee L. Bujaki (Contact Author)

Carleton University - Eric Sprott School of Business ( email )

1125 Colonel By Drive
Ottawa, Ontario K1S SB6
Canada
613-520-2600 x2774 (Phone)

Sylvain Durocher

University of Ottawa - Telfer School of Management ( email )

136 Jean-Jacques Lussier Street
Ottawa, Ontario K1N 6N5
Canada

Francois Brouard

Carleton University ( email )

1125 Colonel By Drive
Ottawa, Ontario K1S SB6
Canada

HOME PAGE: http://http-server.carleton.ca/~fbrouard/

Leighann Neilson

Carleton University ( email )

1125 colonel By Drive
Ottawa, Ontario K1S 5B6
Canada

Rhonda Pyper

Saint Mary's University, Canada ( email )

923 Robie Street
Halifax B3H 3C3, Nova Scotia
Canada

University of Ottawa

2292 Edwin Crescent
Ottawa, Ontario K2C 1H7
Canada

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