The Value of Sporting Success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics

Discussion Paper of the Institute for Organisational Economics 11/2013

27 Pages Posted: 21 Dec 2014 Last revised: 8 Apr 2017

See all articles by Pamela Wicker

Pamela Wicker

German Sport University Cologne

Stephanie Kiefer

University of Muenster - Institute for Organisational Economics

Alexander Dilger

University of Münster

Multiple version iconThere are 2 versions of this paper

Date Written: November 2013

Abstract

We examine the value of sporting success to the German population at two major sport events in 2012, the European Championships in football and the London Olympic Games. Using the contingent valuation method (CVM), this study is the first to compare the value of sporting success between two events. The results show a higher average willingness-to-pay (WTP) for winning the European title in football (€47.31) than for Germany being ranked first in the Olympic medal table (€37.06). Aggregated WTP amounts to €3.3 billion (football) respectively €2.6 billion (Olympics). We can also determine significant drivers of WTP for sporting success.

Keywords: contingent valuation method, public goods, sport event, sporting success, willingness-to-pay

JEL Classification: D12, D 61, D62, H41, H43, L83

Suggested Citation

Wicker, Pamela and Kiefer, Stephanie and Dilger, Alexander, The Value of Sporting Success to Germans: Comparing the 2012 UEFA Championships with the 2012 Olympics (November 2013). Discussion Paper of the Institute for Organisational Economics 11/2013, Available at SSRN: https://ssrn.com/abstract=2541030 or http://dx.doi.org/10.2139/ssrn.2541030

Pamela Wicker

German Sport University Cologne ( email )

Am Sportpark Müngersdorf 6
Cologne, 50933
Germany

Stephanie Kiefer

University of Muenster - Institute for Organisational Economics ( email )

Scharnhorststr. 100
Münster, D-48151
Germany

Alexander Dilger (Contact Author)

University of Münster ( email )

Institute for Organisational Economics
Scharnhorststr. 100
Münster, D-48151
Germany
+49-251-83-25330 (Phone)
+49-251-83-28429 (Fax)

HOME PAGE: http://www.wiwi.uni-muenster.de/io/en/organisation/Dilger.html

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