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Brand Teams and Distribution of Wealth in Brazilian State Championships

15 Pages Posted: 23 Dec 2014 Last revised: 6 Jan 2015

Thadeu Gasparetto

University of Vigo

Carlos M. Fernández-Jardón

University of Vigo - Departamento de Economia Aplicada

Ángel Barajas

University of Vigo - Faculty of Business Administration and Tourism; National Research University Higher School of Economics - International Laboratory of Intangible-driven Economy

Date Written: December 23, 2014

Abstract

The paper contributes to explain an unexplored competition that is the Brazilian State Championships. How it is organized and the financial features of three championships are described. The aim of the paper is to discover if the presence of "Brand-teams" in a competition increases the income of all participating teams and if the type of championship conditions the effect of Brand Team on revenues of all teams.

As the present study aims to be a pioneer in economic research on Brazilian State Championships, it has an exploratory character. The study uses an equations system to estimate for testing the hypothesis. The estimation method is 3SLS to delete the possible endogeneity of the variables. There have been studied 400 matches played by 48 teams from Mineiro, Paulista and Carioca Championships in season 2013.

The structure of the Brazilian State Championship, with the participation of brand-teams, creates an income redistribution effect. The features of the visiting team imply an increase in attendance. This effect is moderated by the type of Championship. The Championship structure generates an additional increase of the revenue. They increase according to the phase in which the competition develops.

This paper contributes to introduce the Brazilian State Championships. Moreover, it comes to justify the participation of brand-teams in order to help smallest teams to increase their revenues. The paper shows that the organization of some Championships has more beneficial effects than others.

Keywords: Competition structure, redistribution effect, Brazilian football, State Championships, brand-teams

JEL Classification: L83, L10, H23, E25

Suggested Citation

Gasparetto, Thadeu and Fernández-Jardón, Carlos M. and Barajas, Ángel, Brand Teams and Distribution of Wealth in Brazilian State Championships (December 23, 2014). Higher School of Economics Research Paper No. WP BRP 30/MAN/2014. Available at SSRN: https://ssrn.com/abstract=2542117 or http://dx.doi.org/10.2139/ssrn.2542117

Thadeu Gasparetto

University of Vigo ( email )

E.U. de Enx. Técn. Industrial.
Vigo, Pontevedra E-36200
Spain

Carlos M. Fernández-Jardón

University of Vigo - Departamento de Economia Aplicada ( email )

E.U. de Enx. Técn. Industrial.
Vigo, Pontevedra E-36200
Spain

Ángel Barajas Alonso (Contact Author)

University of Vigo - Faculty of Business Administration and Tourism ( email )

Campus as Lagoas
Ourense, Ourense 32004
Spain
0034 988368713 (Phone)
0034 988368923 (Fax)

National Research University Higher School of Economics - International Laboratory of Intangible-driven Economy ( email )

Lebedeva,27
Perm, Perm 614070
Russia

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