Zero-Size Body Physique and Fashion Models’ Health

Research on Humanities and Social Sciences Vol.4, No.27, 2014, ISSN: (Paper) 2224-5766, (Online) 2225-0484

5 Pages Posted: 7 Jan 2015

See all articles by Atif Salman

Atif Salman

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

Nawaz Ahmad

RTS (Research, Trainings, and Solutions); Institute of Business Management (IoBM)

Rabeea Hasan

IQRA University

Date Written: December 30, 2014

Abstract

The purpose of this research is to study the effect of zero size body type structure on model’s health. It is an emerging concept of modeling with zero size body type on ramp in fashion industry of Pakistan. General public specifically females who likes the fashion become the part of this research. Restricted non probability sampling technique was used. After applying statistical test based on sig value, the coefficient indicates, only a positive relationship between designers prefers zero size for their collection and zero-size model looks good on ramp, designers prefer zero size for their collection shows a negative relationship. Table 3 clearly shows that these independent variables (zero size is harmful to health, zero size model looks good on ramp, designers prefer zero size for their collection) have higher significance because their sig values are less than 5%.

Keywords: Zero Body Size, Fashion, Models’ Health

JEL Classification: C12, C42, I10

Suggested Citation

Salman, Atif and Ahmad, Nawaz and Hasan, Rabeea, Zero-Size Body Physique and Fashion Models’ Health (December 30, 2014). Research on Humanities and Social Sciences Vol.4, No.27, 2014, ISSN: (Paper) 2224-5766, (Online) 2225-0484. Available at SSRN: https://ssrn.com/abstract=2545863

Atif Salman

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) ( email )

90 and 100 Clifton
Karachi, ISLAMABAD 75600
Pakistan

Nawaz Ahmad (Contact Author)

RTS (Research, Trainings, and Solutions) ( email )

9th Nishat Lane, DHA 6
9th Nishat Lane, DHA 6
Karachi, Sindh 75500
Pakistan
00923009292422 (Phone)

Institute of Business Management (IoBM) ( email )

Plot # 84
Korangi Creek
Karachi, Sindh 75190
Pakistan

HOME PAGE: http://www.faculty.iobm.edu.pk/staff/nawaz-ahmad/

Rabeea Hasan

IQRA University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

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