Does the Image of Indonesian Contemporary Artists Matter? A Theoretical Review on Personal Diversity, Brand Image, Market Acceptance & Market Opportunity
Independent Journal of Management & Production, Vol. 6, No. 2, p. 378-422, April-June 2015, ISSN: 2236-269X, DOI: 10.14807/ijmp.v6i2.280
44 Pages Posted: 20 Jan 2015 Last revised: 13 Dec 2019
Date Written: April 1, 2015
The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal marketing for artists are deemed necessary. Following the study on personal brand image, it is fascinating to evaluate the likelihood of impact toward public/market acceptance, and whether the level of public/market acceptance influences the level of market opportunity for those artists. Hence, it is expected that the relationships are adequately robust.
Keywords: brand image, market acceptance, market opportunity, artworks, artists
JEL Classification: l20, L21, L80, L82, L10, L11, L16, M31, M54, M10, M14, J24, J28, D46, D23, J15
Suggested Citation: Suggested Citation