Optimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaign

10 Pages Posted: 15 Jan 2015

Date Written: January 15, 2015

Abstract

Maintaining booths that are attractive to exhibition attendees is one of the main goals of exhibitors. One of the popular tactics to attract attention is to utilize new and emerging technology to create fresh new types of interactive booths, in which motion-based kiosk games are gaining popularity in this domain. However motion-based kiosk games are usually designed using conventional computer game design principles and are not optimized for exhibitions which results in a low player throughput. This paper examines the issues behind conventional game design principles, and proposes changes that would improve player throughput and is empirically validated upon a real world case study in which the author has worked on. The case study selected is the Petroleum Authority of Thailand (PTT) Technobots Campaign, in which a series of motion-based kiosk games were deployed at a number of popular department stores in Bangkok, Thailand during the period of May-Aug 2013.

Keywords: KIOSK MANAGEMENT, EXHIBITIONS MANAGEMENT, PLAYER THROUGHPUT OPTIMIZATION, MARKETING CAMPAIGN, DEMOGRAPHICS TARGETING, GAME DESIGN

Suggested Citation

Setthawong, Pisal, Optimizing Player Throughput for Interactive Motion Based Kiosk Games – A Case Study from the PTT Technobots Campaign (January 15, 2015). XIV International Business and Economy Conference (IBEC) Bangkok, Thailand, January 5-8, 2015. Available at SSRN: https://ssrn.com/abstract=2550060 or http://dx.doi.org/10.2139/ssrn.2550060

Pisal Setthawong (Contact Author)

Assumption University ( email )

592/3 Ramkhamhaeng 24
Hua Mak
Bangkapi, Bangkok 10240
Thailand

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