A Prediction System Based on the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolian Subjects

13 Pages Posted: 15 Jan 2015

Date Written: January 15, 2015

Abstract

The paper proposes a prediction system for socio-economic status (SES) classification of Bangkok and metropolitan subjects. The SES classification is based on the standardized SES classification that was proposed by the Thailand Marketing Research Society (TMRS) with the support of the National Statistical Office (NSO), and widely adopted by local marketing research firms. Extending the author’s previous work on the standardized TMRS SES classification, the paper describes a prediction system that was developed to classify Bangkok and metropolitan subjects into the SES classes that was proposed earlier.

Keywords: Market Research, Statistical Multivariate Analysis, Socio-Economic Status, Factor Analysis, Cluster Analysis, Prediction System

Suggested Citation

Poomontre, Jirayut and Setthawong, Pisal, A Prediction System Based on the TMRS Standardized Socio-Economic Status (SES) Classification of Bangkok and Metropolian Subjects (January 15, 2015). XIV International Business and Economy Conference (IBEC) Bangkok, Thailand, January 5-8, 2015, Available at SSRN: https://ssrn.com/abstract=2550078 or http://dx.doi.org/10.2139/ssrn.2550078

Jirayut Poomontre (Contact Author)

Assumption University ( email )

592/3 Ramkhamhaeng 24
Hua Mak
Bangkapi, Bangkok 10240
Thailand

Pisal Setthawong

Assumption University ( email )

592/3 Ramkhamhaeng 24
Hua Mak
Bangkapi, Bangkok 10240
Thailand

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