Consumer Perception on Online-Business: A Marketing Strategy for New Entrepreneur

8 Pages Posted: 20 Jan 2015

See all articles by Dr. Mohit Sharma

Dr. Mohit Sharma

Shri Venkateshwara University

Dr. Sudhinder Chowhan

Dr. Devesh Gupta

Dr. K. N. Modi University, Newai (RAJ)

Mr. Vishal Srivastava

Dr. K. N. Modi University, Newai (RAJ)

Date Written: January 15, 2015

Abstract

E-business success is a consequence of the precise combination of four elements: leading-edge technologies, long-term business strategies, the entrepreneurial capacity to implement these strategies (by using the technologies), and aligning people behavior inside and outside the organization.

From a functional perspective, e-business, that is companies conduct business electronically with regards to their clients, suppliers and partners. This activity is integrated with the internal systems of the firm such as logistics, operations and finance. For example, Amazon not only markets and sells online but also integrates its sales systems with its internal systems in real-time. This enables the company to invoice and update the order status of their clients as well as to work with a vast logistics network of partners who ultimately manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organizational culture.

Keywords: Entrepreneurship, Online Business, Strategy

Suggested Citation

Sharma, Dr. Mohit and Chowhan, Dr. Sudhinder and Gupta, Dr. Devesh and Srivastava, Mr. Vishal, Consumer Perception on Online-Business: A Marketing Strategy for New Entrepreneur (January 15, 2015). Available at SSRN: https://ssrn.com/abstract=2551389 or http://dx.doi.org/10.2139/ssrn.2551389

Dr. Mohit Sharma (Contact Author)

Shri Venkateshwara University ( email )

NH-24, 10 KM SO FAR FROM GAJRAULA
NEAR RAJABPUR
AMROHA, UTTAR PRADESH 244235
India

Dr. Devesh Gupta

Dr. K. N. Modi University, Newai (RAJ) ( email )

Ricco Industry Area II, Phaqse-II
Newai Dist
TONK, RAJASTHAN 304021
India

Mr. Vishal Srivastava

Dr. K. N. Modi University, Newai (RAJ) ( email )

Ricco Industry Area II, Phaqse-II
Newai Dist
TONK, RAJASTHAN 304021
India

No contact information is available for Dr. Sudhinder Chowhan

Register to save articles to
your library

Register

Paper statistics

Downloads
673
Abstract Views
2,341
rank
37,986
PlumX Metrics