Consumer Perception on Online-Business: A Marketing Strategy for New Entrepreneur
8 Pages Posted: 20 Jan 2015
Date Written: January 15, 2015
E-business success is a consequence of the precise combination of four elements: leading-edge technologies, long-term business strategies, the entrepreneurial capacity to implement these strategies (by using the technologies), and aligning people behavior inside and outside the organization.
From a functional perspective, e-business, that is companies conduct business electronically with regards to their clients, suppliers and partners. This activity is integrated with the internal systems of the firm such as logistics, operations and finance. For example, Amazon not only markets and sells online but also integrates its sales systems with its internal systems in real-time. This enables the company to invoice and update the order status of their clients as well as to work with a vast logistics network of partners who ultimately manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organizational culture.
Keywords: Entrepreneurship, Online Business, Strategy
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