Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361

8 Pages Posted: 21 Jan 2015

See all articles by Maureen Morrin

Maureen Morrin

Temple University - Fox School of Business and Management; Temple University - Department of Marketing and Supply Chain Management

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

M Lwin

Nanyang Technological University (NTU)

Date Written: April 7, 2010

Abstract

Research shows that scent enhances memory for associated information. Current debate centers around scent's immunity to “retroactive interference,” i.e., reduced memory for earlier-learned information after exposure to additional, subsequently-learned information. This paper demonstrates that scent-enhanced memory is indeed prone to retroactive interference, but that some of the information lost is restored using a scent-based retrieval cue. Two process explanations for interference effects are proposed, with the evidence providing more support for an inhibition rather than a response competition explanation. The results enhance our understanding of the encoding and retrieval of olfactory information from long-term memory, and reasons why interference occurs.

Suggested Citation

Morrin, Maureen and Krishna, Aradhna and Lwin, M, Is Scent-Enhanced Memory Immune to Retroactive Interference? (April 7, 2010). Journal of Consumer Psychology 21 (2011) 354-361, Available at SSRN: https://ssrn.com/abstract=2552116

Maureen Morrin (Contact Author)

Temple University - Fox School of Business and Management ( email )

Philadelphia, PA 19122
United States

Temple University - Department of Marketing and Supply Chain Management ( email )

Philadelphia, PA 19122
United States

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States

M Lwin

Nanyang Technological University (NTU) ( email )

S3 B2-A28 Nanyang Avenue
Singapore, 639798
Singapore

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