The Effect of Self-Construal on Spatial Judgments

12 Pages Posted: 21 Jan 2015

See all articles by Aradhna Krishna

Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

Rongrong Zhou

HKUST Business School

Shi Zhang

University of California, Los Angeles (UCLA) - Marketing Area

Date Written: 2008

Abstract

Much prior literature has focused on the effect of self-construal on social judgment. We highlight the role of self-construal in spatial judgments. We show that individuals with independent (vs. interdependent) self-construals are more prone to spatial judgment biases in tasks in which the context needs to be included in processing; they are less prone to spatial judgment biases in tasks in which the context needs to be excluded in processing. We show such spatial judgment effects when self-construal is operationalized by different cultures (study 1) and as a construct that shifts with situational primes (studies 2 and 3).

Suggested Citation

Krishna, Aradhna and Zhou, Rongrong and Zhang, Shi, The Effect of Self-Construal on Spatial Judgments (2008). Journal of Consumer Research, Vol. 35, August 2008, Available at SSRN: https://ssrn.com/abstract=2552159

Aradhna Krishna (Contact Author)

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States

Rongrong Zhou

HKUST Business School ( email )

Clear Water Bay
Kowloon
Hong Kong

Shi Zhang

University of California, Los Angeles (UCLA) - Marketing Area ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States

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