Food and Beverage Marketing to Youth

Current Obesity Reports, September 2014

13 Pages Posted: 20 Jan 2015  

Andrew Cheyne

Berkeley Media Studies Group

Pamela Mejia

Berkeley Media Studies Group

Laura Nixon

Berkeley Media Studies Group

Lori Dorfman

Berkeley Media Studies Group; School of Public Health, University of California, Berkeley

Date Written: September 29, 2014

Abstract

After nearly a decade of concern over the role of food and beverage marketing to youth in the childhood obesity epidemic, American children and adolescents — especially those from communities of color — are still immersed in advertising and marketing environments that primarily pro- mote unhealthy foods and beverages. Despite some positive steps, the evidence shows that the food and beverage industry self-regulation alone is not likely to significantly reduce marketing of unhealthy foods and beverages to youth. A variety of research is needed to monitor industry marketing of unhealthy products to young people, and identify the most promising approaches to improve children’s food marketing environments. The continued presence of unhealthy marketing toward children despite years of industry self-regulation suggests it is time for stronger action by policymakers to protect young people from harmful marketing practices.

Keywords: Marketing, Food and beverage marketing, Children, Adolescents, Industry self-regulation, Policy, Digital, Food environments, Schools

JEL Classification: I18

Suggested Citation

Cheyne, Andrew and Mejia, Pamela and Nixon, Laura and Dorfman, Lori, Food and Beverage Marketing to Youth (September 29, 2014). Current Obesity Reports, September 2014. Available at SSRN: https://ssrn.com/abstract=2552175

Andrew Cheyne

Berkeley Media Studies Group ( email )

2130 Center Street, Suite 302
Berkeley, 94704
United States

HOME PAGE: http://www.bmsg.org/

Pamela Mejia

Berkeley Media Studies Group ( email )

2130 Center Street, Suite 302
Berkeley, 94704
United States

Laura Nixon

Berkeley Media Studies Group ( email )

2130 Center Street, Suite 302
Berkeley, 94704
United States

Lori Dorfman (Contact Author)

Berkeley Media Studies Group ( email )

2130 Center Street, Suite 302
Berkeley, 94704
United States

School of Public Health, University of California, Berkeley ( email )

50 University Hall #7360
Berkeley, CA 94720-7360
United States

HOME PAGE: http://sph.berkeley.edu/lori-dorfman

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