Software Service Innovation Through Release Management: An Action Research Study

15 Pages Posted: 21 Jan 2015

See all articles by Neda Barqawi

Neda Barqawi

Georgia State University

Lars Mathiassen

Georgia State University

Date Written: September 14, 2014

Abstract

Fierce competition in the market is driving software vendors to rely on Software-as-a-Service (SaaS) strategies and to continuously match new software versions with customers’ needs and competitors’ moves. Although release management as a recurrent activity related to SaaS arguably shapes how a vendor services its customers, the literature is surprisingly limited on how software releases are managed to support SaaS strategies. Against this backdrop, we present a collaborative action-research study with Software Inc., a large multi-national software provider, in which we applied a service-dominant logic framework to improve the company’s release management process to support ongoing value co-creation with its customers. As a result, we report the practical results and experiences from Software Inc. and we provide new knowledge on how software vendors may manage releases to improve the value delivered to and co-created with their customers. This added knowledge is of interest to both practitioners and researchers as SaaS strategies increasingly shape the industry

Keywords: Software-as-Service, Service-Dominant Logic, Service Innovation, Release Management

Suggested Citation

Barqawi, Neda and Mathiassen, Lars, Software Service Innovation Through Release Management: An Action Research Study (September 14, 2014). Fourth Annual International Conference on Engaged Management Scholarship, Tulsa, Oklahoma. September 11-14, 2014, Available at SSRN: https://ssrn.com/abstract=2553006 or http://dx.doi.org/10.2139/ssrn.2553006

Neda Barqawi (Contact Author)

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

Lars Mathiassen

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

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