Benign Violation Theory

4 Pages Posted: 4 Feb 2015

See all articles by Caleb Warren

Caleb Warren

University of Arizona

A. Peter McGraw

University of Colorado at Boulder - Department of Marketing

Date Written: February 2, 2015

Abstract

The benign violation theory argues that humor perception results from a violation appraisal, a benign appraisal, and both appraisals occurring simultaneously. The benign violation theory offers a plausible explanation for why seeming diverse stimuli, including puns, sarcasm, jokes, tickling, and slapstick all similarly elicit humor. It also helps explain why people and cultures often hold differing opinions about what is funny and what is not.

Suggested Citation

Warren, Caleb and McGraw, A. Peter, Benign Violation Theory (February 2, 2015). Mays Business School Research Paper No. 2015-11. Available at SSRN: https://ssrn.com/abstract=2559414

Caleb Warren (Contact Author)

University of Arizona ( email )

McClelland Hall
P.O. Box 210108
Tucson, AZ 85721-0108
United States

A. Peter McGraw

University of Colorado at Boulder - Department of Marketing ( email )

United States

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