Strategy Transformation Under Technological Convergence: Evidence from the Printed Electronics Industry

International Journal of Technology Management, Vol. 67, No. 2/3/4, 2015, pp. 106-131

26 Pages Posted: 5 Feb 2015 Last revised: 6 May 2015

See all articles by Yongrae Cho

Yongrae Cho

Korea Advanced Institute of Science and Technology (KAIST)

Euiseok Kim

Korea Advanced Institute of Science and Technology (KAIST)

Wonjoon Kim

Korea Advanced Institute of Science and Technology (KAIST)

Date Written: January 12, 2015

Abstract

Radical technological innovations have transformed competition in high-tech markets. One result of innovation is technological convergence, whereby different technologies are integrated and businesses become more complex, thus blurring industry boundaries. We examine the evolution of firms’ strategic positions under technological convergence. Specifically, we analyse the printed electronics industry using patent-centric network indexes and reveal technological intensity using firm-based networks of patent citations. We labelled firms that own core-functional (ink) technology core functional leaders in the patent network of the printed electronics industry. Additionally, we labelled firms that own control-related (device) technology technology integrators and those involved in application-related (electronics) technology application pioneers. Furthermore, we constructed a strategic quadrant framework that categorises firms according to their strategic positioning and evolutionary patterns. We also identified the idiosyncratic patterns of firms’ strategic behaviours in each dimension in relation to industrial leadership and regime changes in technological convergence.

Keywords: dynamic evolution, network analysis, patents, patent citation analysis, printed electronics, strategic positions, technological convergence, technological leadership

JEL Classification: M21, O33

Suggested Citation

Cho, Yongrae and Kim, Euiseok and Kim, Wonjoon, Strategy Transformation Under Technological Convergence: Evidence from the Printed Electronics Industry (January 12, 2015). International Journal of Technology Management, Vol. 67, No. 2/3/4, 2015, pp. 106-131 , Available at SSRN: https://ssrn.com/abstract=2560091 or http://dx.doi.org/10.2139/ssrn.2560091

Yongrae Cho

Korea Advanced Institute of Science and Technology (KAIST) ( email )

373-1 Kusong-dong
Yuson-gu
Taejon 305-701, 130-722
Korea, Republic of (South Korea)

Euiseok Kim

Korea Advanced Institute of Science and Technology (KAIST) ( email )

373-1 Kusong-dong
Yuson-gu
Taejon 305-701, 130-722
Korea, Republic of (South Korea)

Wonjoon Kim (Contact Author)

Korea Advanced Institute of Science and Technology (KAIST) ( email )

291 Gwahak-ro
Yuseong-gu
Daejon, 305-701
Korea, Republic of (South Korea)
+82-42-350-4336 (Phone)

HOME PAGE: http://wjkim.kaist.ac.kr

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