The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation

31 Pages Posted: 7 Feb 2015

See all articles by Jesse H. Rhodes

Jesse H. Rhodes

University of Massachusetts at Amherst

Kaylee Johnson

University of Massachusetts Amherst - Department of Political Science

Date Written: February 5, 2015

Abstract

This paper develops a theory of the frequency and tone of group appeals in presidential campaign advertisements. Using data from the 2008 presidential election campaign, it provides a preliminary investigation of the dynamics of group appeals.

Suggested Citation

Rhodes, Jesse H. and Johnson, Kaylee, The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation (February 5, 2015). Available at SSRN: https://ssrn.com/abstract=2560998 or http://dx.doi.org/10.2139/ssrn.2560998

Jesse H. Rhodes (Contact Author)

University of Massachusetts at Amherst ( email )

Department of Operations and Information Managemen
Amherst, MA 01003
United States
413-545-6185 (Phone)

Kaylee Johnson

University of Massachusetts Amherst - Department of Political Science ( email )

Thompson Hall
Amherst, MA 01003
United States

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