What Incentives are Being Used by International Business Researchers in Their Surveys? A Review

22 Pages Posted: 8 Feb 2015

See all articles by Agnieszka Chidlow

Agnieszka Chidlow

University of Birmingham - Birmingham Business School

Pervez Ghauri

King's College, London; University of Birmingham

Date Written: December 6, 2015

Abstract

Following a number of studies on the factors that might affect response rates in cross-national research, this work examines the types of incentives mentioned by international business scholars in mail surveys as well as how the use of such incentives affects the response rate. This work uses a content analysis of articles published in four leading international business journals in the period of 2000-2009. The results show that out of 217 studies under examination only 42 mentioned any type of incentives for enhancing the response rate. The most common incentives used by authors are confidentiality and anonymity, followed by a business reply envelope and a free report. Generally speaking, the results demonstrate that studies reporting incentives achieve, on average, a lower response rate from those that do not report them.

Keywords: Incentives, International business research, Mail survey, Response rate, Content analysis

JEL Classification: C18; C83; F23

Suggested Citation

Chidlow, Agnieszka and Ghauri, Pervez, What Incentives are Being Used by International Business Researchers in Their Surveys? A Review (December 6, 2015). William Davidson Institute Working Paper No. 1086. Available at SSRN: https://ssrn.com/abstract=2561534 or http://dx.doi.org/10.2139/ssrn.2561534

Agnieszka Chidlow (Contact Author)

University of Birmingham - Birmingham Business School ( email )

Edgbaston Park Road
Birmingham, B15 2TY
United Kingdom

Pervez Ghauri

King's College, London ( email )

Strand
London, England WC2R 2LS
United Kingdom

University of Birmingham ( email )

Edgbaston, Birmingham B15 2TT
United Kingdom

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