Quality World, Vol XI, Issue 12, December 2014, pp 18-23
7 Pages Posted: 10 Feb 2015
Date Written: February 9, 2015
Cleanliness is next to Godliness. If India is to be pursued to become spic and clean, the pre-requisite is pursing it as a rigour, a religion, and/or a realisation! It should need a cultural change - a seiketsu, for real transformation to environmental beautification.
[Shitsuke - Commitment (Actually this is a typical teaching and building of an attitude towards any undertaking to inspire pride and adherence to standards established for the other components)]
This paper shows the significance and progress of the small endeavour. It simultaneously argues that this drive is only a lower level expectation. The real momentum shall accrue to have started when the transformation graduates to a level of spiritual cleaning. Howsoever small it may be, but the Change has started. May be from modest support of a few, we believe swach Bharat shall become a movement - a drive - of driving away the filth from multidomains.
Keywords: Clean India campaign, Narendra Modi PM, 5-S House keeping
Suggested Citation: Suggested Citation
Thareja, Priyavrat, 'Swachh Bharat’ – Seeking a National 5-S Mandate (February 9, 2015). Quality World, Vol XI, Issue 12, December 2014, pp 18-23 . Available at SSRN: https://ssrn.com/abstract=2562465 or http://dx.doi.org/10.2139/ssrn.2562465