Changing Perceptions or Keeping Things as They Are…?
IOSR Journal Of Humanities And Social Science (IOSR-JHSS), Volume 8, Issue 2 (Jan. - Feb. 2013), PP 71-75
5 Pages Posted: 11 Feb 2015
Date Written: 2013
The following article deals with the role of media in creating peace and tolerance among societies and cultures across the world. People today greatly depend on media for local, national and international news.It would not be an exaggeration to say that digital, electronic and print media is a record of our civilization.Wars are fought and won on media today. Media can very insidiously shape and transform societies. Besides imparting social, cultural and commercial messages, it can be a harbinger of peace for the world: for its’strength and effectiveness lies with the democratic traditions and conventions besides political, social and cultural awareness and consciousness of the multiple societies and subcultures around the world. Human beings are psychologically conditioned by certain habits, prejudices and stereo typed thinking, which hinders in cross cultural communication. This paper calls upon the media gurus to change perceptions by bringing into the limelight the positive values of tolerance, forgiveness, respect and empathy which can unite us in diversity.
Keywords: media , cross cultural communication, empathy, tolerance, cognitive dissonance, pluralistic society, culture, globalization.
JEL Classification: Media Studies, Cross Cultural Communication, Consciousness.
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