A Note on Effective Code-Share Control in Practice

13 Pages Posted: 12 Feb 2015

See all articles by Max Gerlach

Max Gerlach

Free University of Berlin (FUB) - Department of Information Systems

Catherine Cleophas

CAU Kiel University

Natalia Kliewer

Free University of Berlin - Department of Information Systems

Date Written: February 11, 2015

Abstract

Code-sharing enables airlines to jointly market their inventory and constitutes a central component in alliance strategy. This article discusses a widely applied code-share revenue management process and quantifies the spread of code-sharing based on empirical data provided by Lufthansa German Airlines. We identify decentralization, heterogeneity, information asymmetry, and selfishness as main challenges to the implementation of effective code-share control in the industry. We examine the implications of these challenges from a business as well as from an information systems perspective, and exemplify them in the context of revenue management. Finally, we outline steps to improve code-share control and identify opportunities for future research.

Suggested Citation

Gerlach, Max and Cleophas, Catherine and Kliewer, Natalia, A Note on Effective Code-Share Control in Practice (February 11, 2015). Available at SSRN: https://ssrn.com/abstract=2563462 or http://dx.doi.org/10.2139/ssrn.2563462

Max Gerlach

Free University of Berlin (FUB) - Department of Information Systems ( email )

Garystr. 21
Berlin, 14195
Germany

Catherine Cleophas (Contact Author)

CAU Kiel University ( email )

Olshausenstr. 40
Kiel, SH 24118
Germany

Natalia Kliewer

Free University of Berlin - Department of Information Systems ( email )

Garystr. 21
Berlin, 14195
Germany

HOME PAGE: http://www.wiwiss.fu-berlin.de/en/fachbereich/bwl/pwo/kliewer/index.html

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
59
Abstract Views
852
rank
482,419
PlumX Metrics