A Comparative Analysis of Mother & Amul Dairy Products

31 Pages Posted: 15 Feb 2015

Date Written: February 11, 2015

Abstract

The objective of the paper is to do a Comparative Analysis of Mother & Amul Dairy Products. The paper contains a brief introduction of Mother dairy limited & GCMMF limited and its various products. This paper clearly mentions objectives of study and research methodology utilized. The sources of information are both of primary data and secondary data. The data collection method used is structured non disguised questionnaire in which the types of questions used are open ended, Multiple choice etc.The paper contains a detailed view of the tasks, which have been undertaken to analyze the market of Mother & Amul dairy products. Various set of questionnaire have been prepared to know perceptions of retailers and customers about dairy products.

Keywords: mother dairy, amul, retailer, consumer

JEL Classification: M30

Suggested Citation

Shukla, Sanjay, A Comparative Analysis of Mother & Amul Dairy Products (February 11, 2015). Available at SSRN: https://ssrn.com/abstract=2563552 or http://dx.doi.org/10.2139/ssrn.2563552

Sanjay Shukla (Contact Author)

SBI Life Insurance Co. Ltd. ( email )

401, Rain Drops Building
Opp.Cargo Motors, C.G.RO
Ahmedabad, Gujarat 380015
India

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