Combating Rumor Spread on Social Media: The Effectiveness of Refutation and Warning

10 Pages Posted: 14 Feb 2015 Last revised: 6 Sep 2015

See all articles by Pinar Ozturk

Pinar Ozturk

Stevens Institute of Technology - School of Business

Huaye Li

Stevens Institute of Technology - School of Business

Yasuaki Sakamoto

AXA Direct Japan

Date Written: February 12, 2015

Abstract

Twitter and other social media are now a major method of information exchange and dissemination. Although they can support rapid communication and sharing of useful information, they can also facilitate the spread of rumors, which contain unverified information. The purpose of the work reported here was to examine several design ideas for reducing the spread of health-related rumors in a Twitter-like environment. The results have shown that exposing people to information that refutes rumors or warns that the statement has appeared on rumor websites could reduce the spread of rumors. These results suggest that social media technologies can be designed such that users can self correct and inactivate potentially inaccurate information in their environment.

Suggested Citation

Ozturk, Pinar and Li, Huaye and Sakamoto, Yasuaki, Combating Rumor Spread on Social Media: The Effectiveness of Refutation and Warning (February 12, 2015). Stevens Institute of Technology School of Business Research Paper No. 2015-44. Available at SSRN: https://ssrn.com/abstract=2564249 or http://dx.doi.org/10.2139/ssrn.2564249

Pinar Ozturk (Contact Author)

Stevens Institute of Technology - School of Business ( email )

Hoboken, NJ 07030
United States

Huaye Li

Stevens Institute of Technology - School of Business ( email )

Hoboken, NJ 07030
United States

Yasuaki Sakamoto

AXA Direct Japan ( email )

Japan

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