The Effect of Perceived Characteristics of Innovation on E-Commerce Adoption by SMEs in Thailand
In: Proceedings of the Seventh International Conference on Global Business and Economic Development, Bangkok, Thailand, January 2003.
13 Pages Posted: 17 Feb 2015
Date Written: January 2003
The study investigates factors that effect E-commerce adoption rate by Small and Medium-sized Enterprises (SMEs) in Thailand. Based on Rogers’ Innovation Diffusion theoretical framework, five perceived characteristics of innovation are considered as factors affect E-commerce adoption rate. Security and Confidentiality is additional variable investigated this research. A multiple regression was conducted and the result shows that four characteristics of innovation – relative advantage, compatibility, security/confidentiality and observability – were positively related to the rate of E-commerce adoption by Thai SMEs.
Keywords: e-commerce, innovation diffusion, innovation characteristics, Thailand
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