The Effect of Perceived Characteristics of Innovation on E-Commerce Adoption by SMEs in Thailand

In: Proceedings of the Seventh International Conference on Global Business and Economic Development, Bangkok, Thailand, January 2003.

13 Pages Posted: 17 Feb 2015

See all articles by Passachon Limthongchai

Passachon Limthongchai

Bangkok University

Mark Speece

CMMU College of Management Mahidol University; Thammasat Business School; Dhurakij Pundit University, Bangkok

Date Written: January 2003

Abstract

The study investigates factors that effect E-commerce adoption rate by Small and Medium-sized Enterprises (SMEs) in Thailand. Based on Rogers’ Innovation Diffusion theoretical framework, five perceived characteristics of innovation are considered as factors affect E-commerce adoption rate. Security and Confidentiality is additional variable investigated this research. A multiple regression was conducted and the result shows that four characteristics of innovation – relative advantage, compatibility, security/confidentiality and observability – were positively related to the rate of E-commerce adoption by Thai SMEs.

Keywords: e-commerce, innovation diffusion, innovation characteristics, Thailand

Suggested Citation

Limthongchai, Passachon and Speece, Mark, The Effect of Perceived Characteristics of Innovation on E-Commerce Adoption by SMEs in Thailand (January 2003). In: Proceedings of the Seventh International Conference on Global Business and Economic Development, Bangkok, Thailand, January 2003. , Available at SSRN: https://ssrn.com/abstract=2565392 or http://dx.doi.org/10.2139/ssrn.2565392

Passachon Limthongchai

Bangkok University ( email )

Thailand

Mark Speece (Contact Author)

CMMU College of Management Mahidol University

69 Vipawadee Rangsit Road
Samsennai, Phayathai District
Bangkok, Bangkok 10400
Thailand

Thammasat Business School

2 Prachan Road
Pra Nakorn
Bangkok, Bangkok 10200
Thailand

Dhurakij Pundit University, Bangkok ( email )

Prachachuen Road
Bangkok, 10210
Thailand

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