Paying Attention to Social Media Stocks
Wan-Jiun Paul Chiou, Heather S. Knewtson, John R. Nofsinger, Paying attention to social media stocks, International Review of Economics & Finance, Volume 59, 2019, Pages 106-119, ISSN 1059-0560, Doi.org/10.1016/j.iref.2018.08.009.
39 Pages Posted: 18 Feb 2015 Last revised: 23 Feb 2020
Date Written: June 19, 2017
Social media has reshaped business models, economies, politics, and culture around the world. In this paper, we identified social media stocks from various sectors by using a strict, academic definition and then studied their performance and return characteristics. Multivariate regression results demonstrate that being recognized as a social media firm yields extra return. The performance of social media stocks is not associated with macro-level sentiment, but rather with firm-level attention paid by potential investors. Causality tests indicate that the default risk premium and volatility have incremental power in explaining the performance of social media stocks.
Keywords: Social media, social gaming, social networking, sentiment, investor attention
JEL Classification: G11, G14
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