An Intangible-Intensive Profile of Companies: Protection During the Economic Crisis 2008-2009

22 Pages Posted: 19 Feb 2015 Last revised: 29 Aug 2015

See all articles by Elena Shakina

Elena Shakina

National Research University Higher School of Economics

Ángel Barajas

National Research University Higher School of Economics, SPB; National Research University Higher School of Economics - International Laboratory of Intangible-driven Economy

Date Written: January 15, 2015

Abstract

This study explores the successful strategies of companies during the 2008-2009 economic crisis. We investigate whether it is reasonable for companies to intensify intangibles when markets fall. This paper aims to find empirical evidence that companies with a clear intangible-intensive profile are likely to outperform those without a strategy. The results established in this study shed some light on the global economic crisis in 2008-2009. More than 1600 European companies were involved in the empirical analysis. The findings of this study demonstrate that companies with a conservative profile in intangibles outperform moderate and innovative ones. Still an innovative profile enables a faster recovery after a crisis.

Keywords: economic crisis 2008-2009, strategic profile, intangible-intensive company

JEL Classification: O30, G30

Suggested Citation

Shakina, Elena and Barajas Alonso, Ángel, An Intangible-Intensive Profile of Companies: Protection During the Economic Crisis 2008-2009 (January 15, 2015). Higher School of Economics Research Paper No. WP BRP 33/MAN/2015. Available at SSRN: https://ssrn.com/abstract=2566803 or http://dx.doi.org/10.2139/ssrn.2566803

Elena Shakina (Contact Author)

National Research University Higher School of Economics ( email )

Studencheskaya str., 38
Perm, Perm krai 614070
Russia

Ángel Barajas Alonso

National Research University Higher School of Economics, SPB ( email )

3A Kantemiroskaya
Saint Petersburg, 194100
Russia

HOME PAGE: http://https://www.hse.ru/en/org/persons/127023073

National Research University Higher School of Economics - International Laboratory of Intangible-driven Economy ( email )

Lebedeva,27
Perm, Perm 614070
Russia

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