Reinventing Mental Health Service Delivery: One Nonprofit's Experience.
PAQ Fall 1995
8 Pages Posted: 28 Feb 2015
Date Written: 1995
This case study reveals the unanticipated effects resulting from a public relations campaign on the internal organizational structure and operating procedures of a community-based nonprofit. the public relations campaign was design to increase the community's awareness of agency programs and services.
Keywords: mental heath nonprofit, public relations campaign, increasing awareness of programs and services
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