Linguistic Pragmatics in Advertising Research: Conceptual Framework
International scientific-practical conference "Actual problems of development of the media industry at the present stage", St. Petersburg. St. Petersburg State University of Cinema and Television. 28-29 November 2014
8 Pages Posted: 6 Mar 2015 Last revised: 15 Mar 2015
Date Written: March 3, 2015
Advertising in Russia is seen as an activity without serious theoretical basis. The article question is the application of linguistic pragmatics in advertising. The review of researches on this perspective is provided. We came to the conclusion that the theory of implicature is the most useful conceptual framework for the study of advertising in Russia.
Keywords: linguistic pragmatics, advertising, research methods in advertising
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