Linguistic Pragmatics in Advertising Research: Conceptual Framework

International scientific-practical conference "Actual problems of development of the media industry at the present stage", St. Petersburg. St. Petersburg State University of Cinema and Television. 28-29 November 2014

8 Pages Posted: 6 Mar 2015 Last revised: 15 Mar 2015

See all articles by Oleg Pavenkov

Oleg Pavenkov

St. Petersburg University of Cinema and Television

Vladimir Pavenkov

St. Petersburg University of Cinema and Television

Mariia Rubtcova

St. Petersburg University of Cinema and Television

Date Written: March 3, 2015

Abstract

Advertising in Russia is seen as an activity without serious theoretical basis. The article question is the application of linguistic pragmatics in advertising. The review of researches on this perspective is provided. We came to the conclusion that the theory of implicature is the most useful conceptual framework for the study of advertising in Russia.

Keywords: linguistic pragmatics, advertising, research methods in advertising

Suggested Citation

Pavenkov, Oleg and Pavenkov, Vladimir and Rubtcova, Mariia, Linguistic Pragmatics in Advertising Research: Conceptual Framework (March 3, 2015). International scientific-practical conference "Actual problems of development of the media industry at the present stage", St. Petersburg. St. Petersburg State University of Cinema and Television. 28-29 November 2014. Available at SSRN: https://ssrn.com/abstract=2573092 or http://dx.doi.org/10.2139/ssrn.2573092

Oleg Pavenkov

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

Vladimir Pavenkov

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

Mariia Rubtcova (Contact Author)

St. Petersburg University of Cinema and Television ( email )

13, ul.Pravda
St.Petersburg, 191119
Russia

Register to save articles to
your library

Register

Paper statistics

Downloads
337
Abstract Views
979
rank
88,190
PlumX Metrics