Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet

Goldberg, Marvin and Kunter Gunasti (2007) “Creating an Environment in Which Children and Youths are Encouraged to Eat a Healthier Diet,” Journal of Public Policy and Marketing, 26(2), 162-81.

21 Pages Posted: 6 Mar 2015

See all articles by Marvin E. Goldberg

Marvin E. Goldberg

Pennsylvania State University - Department of Marketing

Kunter Gunasti

Washington State University

Date Written: 2007

Abstract

More than one-third of young people in the United States are either obese or at risk of becoming obese. The authors consider how food marketers have contributed to this problem and how they might help resolve it. The article organizes the marketing activities of food-related companies around the classic four Ps. The authors first discuss product, price, and promotion in terms of past, present, and potential future industry actions. They then discuss place as a function of four key commercial end points in the food channel: (1) supermarkets, (2) convenience stores, (3) restaurants, and (4) schools. The authors consider government actions in terms of how they affect the actions of both the food industry and consumers. Throughout the article, the authors consider how extant research can be extended in an effort to better understand and address the youth obesity problem.

Keywords: obesity, marketing, childhood obesity, health, public policy

Suggested Citation

Goldberg, Marvin E. and Gunasti, Kunter, Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet (2007). Goldberg, Marvin and Kunter Gunasti (2007) “Creating an Environment in Which Children and Youths are Encouraged to Eat a Healthier Diet,” Journal of Public Policy and Marketing, 26(2), 162-81., Available at SSRN: https://ssrn.com/abstract=2573801

Marvin E. Goldberg

Pennsylvania State University - Department of Marketing ( email )

707-J Business Administratioin Bldg.
University Park, PA 16802-3306
United States
814-863-3420 (Phone)
814-865-3015 (Fax)

Kunter Gunasti (Contact Author)

Washington State University ( email )

386 Todd Addition
Carson School of Business
Pullman, WA Whitman 99164
United States
5093354833 (Phone)

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