Seven Keys to Creativity: Lessons from Art

8 Pages Posted: 17 Feb 2020

See all articles by Guido Stein

Guido Stein

University of Navarra - IESE Business School

Miguel Lopez-Remiro

Independent

Date Written: March 1, 2010

Abstract

This study aims to analyze creativity and propose models for creating points of contact between artistic creativity and business creativity. The idea is to approach innovation from a unique standpoint, providing a fresh perspective from a discipline that employs innovation at its very core, the discipline of art. The intention is not to define categories, but to link two worlds that in principle are vastly different: business and art.

It follows an approach proposed by artist Mark Rothko that will help us understand how artists work, but which can also serve as a formula to help establish a creativity-based model for non-artistic environments. We will also rely on examples from other artists noted for their innovative spirit, focusing particularly on artists who have used the market and their own self-branding as a foundation for their creativity: Warhol, Koons and Murakami.

Keywords: Personnel Management, Human Resources, HR, People, HRM, HR Policies, HR Rules

JEL Classification: M12

Suggested Citation

Stein, Guido and Lopez-Remiro, Miguel, Seven Keys to Creativity: Lessons from Art (March 1, 2010). Available at SSRN: https://ssrn.com/abstract=2575604 or http://dx.doi.org/10.2139/ssrn.2575604

Guido Stein (Contact Author)

University of Navarra - IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

Miguel Lopez-Remiro

Independent

No Address Available
United States

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