Seven Keys to Creativity: Lessons from Art

8 Pages Posted: 17 Feb 2020

See all articles by Guido Stein

Guido Stein

University of Navarra - IESE Business School

Miguel Lopez-Remiro


Date Written: March 1, 2010


This study aims to analyze creativity and propose models for creating points of contact between artistic creativity and business creativity. The idea is to approach innovation from a unique standpoint, providing a fresh perspective from a discipline that employs innovation at its very core, the discipline of art. The intention is not to define categories, but to link two worlds that in principle are vastly different: business and art.

It follows an approach proposed by artist Mark Rothko that will help us understand how artists work, but which can also serve as a formula to help establish a creativity-based model for non-artistic environments. We will also rely on examples from other artists noted for their innovative spirit, focusing particularly on artists who have used the market and their own self-branding as a foundation for their creativity: Warhol, Koons and Murakami.

Keywords: Personnel Management, Human Resources, HR, People, HRM, HR Policies, HR Rules

JEL Classification: M12

Suggested Citation

Stein, Guido and Lopez-Remiro, Miguel, Seven Keys to Creativity: Lessons from Art (March 1, 2010). Available at SSRN: or

Guido Stein (Contact Author)

University of Navarra - IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034

Miguel Lopez-Remiro


No Address Available
United States

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