Viewers vs. Doers: The Relationship between Watching Food Television and BMI

Pope, Lizzy, Lara Latimer, and Brian Wansink (2015), “Viewers vs. Doers: The Relationship Between Watching Food Television and BMI,” Appetite, doi:10.1016/j.appet.2015.02.035.

21 Pages Posted: 10 Mar 2015 Last revised: 28 Apr 2017

See all articles by Lizzy Pope

Lizzy Pope

Cornell University - Dyson School of Applied Economics and Management

Lara Latimer

Cornell University

Brian Wansink

Retired

Date Written: March 9, 2015

Abstract

The objective of this study was to examine where nutritional gatekeepers obtain information about new foods, and whether information source is associated with Body Mass Index (BMI), as well as whether any association varied according to how often the participant cooked from scratch. A national panel survey of 501 females aged 20-35 assessed how participants obtained information on new recipes, and asked a series of questions about their cooking habits, their weight and height. Linear regressions were run to determine associations between information source, cooking from scratch, and BMI. Obtaining information from cooking shows was positively correlated with BMI (p<0.05), as was obtaining information from social media (p<0.05), whereas obtaining information from other print, online, or in-person sources was not significantly associated with BMI. A significant interaction between watching cooking shows and cooking from scratch indicated that cooking from scratch, as well as watching cooking shows was associated with higher BMI (p<0.05). Obtaining information about new foods from television cooking shows or social media – versus other sources – appears to have a unique relationship with BMI. Furthermore, watching cooking shows may have a differential effect on BMI for those who are merely TV “viewers,” versus those who are “doers.” Promoting healthy foods on cooking shows may be one way to positively influence the weight status of “doers” as well as “viewers.”

Suggested Citation

Pope, Lizzy and Latimer, Lara and Wansink, Brian, Viewers vs. Doers: The Relationship between Watching Food Television and BMI (March 9, 2015). Pope, Lizzy, Lara Latimer, and Brian Wansink (2015), “Viewers vs. Doers: The Relationship Between Watching Food Television and BMI,” Appetite, doi:10.1016/j.appet.2015.02.035., Available at SSRN: https://ssrn.com/abstract=2575823 or http://dx.doi.org/10.2139/ssrn.2575823

Lizzy Pope

Cornell University - Dyson School of Applied Economics and Management ( email )

Ithaca, NY
United States

Lara Latimer

Cornell University ( email )

Ithaca, NY 14853
United States

Brian Wansink (Contact Author)

Retired ( email )

607-319-0123 (Phone)

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