The Agreeable Entrepreneur

Global Business & Organizational Excellence 34(6) 63-76.

46 Pages Posted: 12 Mar 2015 Last revised: 26 Sep 2015

See all articles by Arvind Ashta

Arvind Ashta

CEREN EA 7477 Burgundy School of Business - Université Bourgogne Franche-Comté

Date Written: January 1, 2015


This study looks at the trajectory of dual career entrepreneurs and their motivation for change. It brings out organizations, personal and family related motivations for change. It is found that few entrepreneurs are motivated by money, and the relationship with money is generally instrumental rather than teleological. The study primarily focused on how these dual entrepreneurs viewed themselves on the big five personality traits: extraversion varies, they are low on neuroticism and high on open-mindedness and on conscientiousness. However, contradicting previous research, this study finds that these entrepreneurs see themselves as agreeable rather than disagreeable. Future research directions are presented.

Keywords: enterpereneurship, personality, behavior, motivation, money, agreeability

JEL Classification: M13, L2

Suggested Citation

Ashta, Arvind, The Agreeable Entrepreneur (January 1, 2015). Global Business & Organizational Excellence 34(6) 63-76.. Available at SSRN: or

Arvind Ashta (Contact Author)

CEREN EA 7477 Burgundy School of Business - Université Bourgogne Franche-Comté ( email )

29 rue Sambin
21000 Dijon

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