Objective: Seem Objective: Briefs Are More Persuasive When They Employ Facts with Specificity and Care

Abstract

To advocate, one must characterize facts in a way that makes it appear not to be advocating. Though that may seem contradictory, the most persuasive facts are those that persuade by their sheer objective weight and inherent logic. It is by modeling objectivity that facts advocate most compellingly.

Keywords: persuade, persuasive, persuasion, objective, objectivity, fact, facts, advocate, advocacy, statement of facts, facts section, appellate brief, appellate briefs, brief