The Marketing Mix in the Analysis of the Consumer's Behaviour of Organic Products
Dabija Dan-Cristian (Ed.), The Impact of European Integration on the National Economy, Faculty of Economics and Business Administration, Babeş-Bolyai University, Cluj-Napoca, România, October 2005
8 Pages Posted: 15 Mar 2015
Date Written: October 20, 2005
The behavior of organic products consumer’s is strongly influenced by the direct or indirect action of several objectives (price, quality, income, evolution of quantitative or value sales, buying power), but especially subjective factors (social class, prescriptions, education and particularly the access to information, promoting of organic products, mass-media or consumption reasons).
The present article wants to point out some aspects of these determinant factors of the consumption of organic products, because they certainly contribute, individually or combined, to important fluctuations of the demand and offer of such products (BSE1 Crisis, the aviary crisis), and foreseeing such trends can offer to the producing countries important possibilities of marketing or market niches.
Keywords: marketing mic, organic products
JEL Classification: M30, M31
Suggested Citation: Suggested Citation