Business Models for Online Education and Open Educational Resources

51 Pages Posted: 28 Apr 2015 Last revised: 11 May 2016

See all articles by Chitu Okoli

Chitu Okoli

SKEMA Business School

Ning Wang

Sichuan University

Date Written: May 10, 2016


This project aims to determine the key stakeholders, goals and existing business models for online education and open educational resources (OER) by focusing on three major research questions: Who are the key stakeholders involved in the creation, use and distribution of online education and OER? What are the goals of these online education and OER stakeholders? What business models exist that try to achieve the goals of various online education and OER stakeholders?

To answer these research questions, we consulted 19 leading experts in online education and OER using the Delphi survey method. At the end of three rounds, in addition to the business models that we originally identified and suggested, the experts identified a total of 18 business models for online education, 15 of which currently exist and 3 of which are proposed as potential models. In particular, the experts highlighted ten models (eight existing and two potential) as particularly important and noteworthy; they analyzed these ten in greater detail than the other 8 models.

This report presents ALL the data collected from the expert, including their detailed comments on each model. The report authors’ detailed analysis on the models is still being prepared; preliminary results are presented in Okoli, Chitu and Ning Wang (2015). Business Models for Online Education and Open Educational Resources: Insights from a Delphi Study. Proceedings of the 21st Americas Conference on Information Systems. Puerto Rico. August 13-15, 2015 (available on SSRN).

Keywords: business models, online education, open educational resources, OER, Delphi method

Suggested Citation

Okoli, Chitu and Wang, Ning, Business Models for Online Education and Open Educational Resources (May 10, 2016). Available at SSRN: or

Chitu Okoli (Contact Author)

SKEMA Business School ( email )

Grand Paris Campus
5 quai Marcel Dassault, Suresnes
Paris, 92150


Ning Wang

Sichuan University ( email )

No. 24 South Section1, Yihuan Road,
Chengdu, Sichuan 610064

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