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Motivation and Performance of User-Contributors: Evidence from a CQA Forum

32 Pages Posted: 22 Mar 2015 Last revised: 22 Aug 2017

Jed DeVaro

California State University, East Bay

Jin-Hyuk Kim

University of Colorado at Boulder

Liad Wagman

Illinois Institute of Technology - Stuart School of Business, IIT

Ran Wolff

Yahoo Labs

Date Written: June 2017

Abstract

There is an increasing number of Collaborative Question Answering (CQA) websites and a growing reliance of the online community on user-generated content. In this paper, we study users' motivation to win social recognition contests (best answers) and how multitasking and flexible hours influence the rate of winning contests. Heterogeneity of contest motivation is estimated at the user level in a standard contest framework and used to demonstrate that, for those who are more highly motivated to win contests, multitasking across subjects is associated with a lower performance rate, while flexible hours are associated with a higher performance rate.

Keywords: User-generated content; crowdsourcing; contest; multitasking

JEL Classification: L17, L86, M15

Suggested Citation

DeVaro, Jed and Kim, Jin-Hyuk and Wagman, Liad and Wolff, Ran, Motivation and Performance of User-Contributors: Evidence from a CQA Forum (June 2017). Available at SSRN: https://ssrn.com/abstract=2580415 or http://dx.doi.org/10.2139/ssrn.2580415

Jed DeVaro

California State University, East Bay ( email )

25800 Carlos Bee Boulevard
Hayward, CA California 94542
United States
1(510)885-3289 (Phone)

HOME PAGE: http://www2.cbe.csueastbay.edu/fac_page/final/index.php?id=308

Jin-Hyuk Kim

University of Colorado at Boulder ( email )

Campus Box 256
Boulder, CO 80309
United States

Liad Wagman (Contact Author)

Illinois Institute of Technology - Stuart School of Business, IIT ( email )

565 W Adams St Suite 452
Chicago, IL 60661
United States
7739809883 (Phone)

HOME PAGE: http://lwagman.org

Ran Wolff

Yahoo Labs ( email )

Santa Clara, CA 95054
United States

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