Motivation and Performance of User-Contributors: Evidence from a CQA Forum
32 Pages Posted: 22 Mar 2015 Last revised: 22 Aug 2017
Date Written: June 2017
There is an increasing number of Collaborative Question Answering (CQA) websites and a growing reliance of the online community on user-generated content. In this paper, we study users' motivation to win social recognition contests (best answers) and how multitasking and flexible hours influence the rate of winning contests. Heterogeneity of contest motivation is estimated at the user level in a standard contest framework and used to demonstrate that, for those who are more highly motivated to win contests, multitasking across subjects is associated with a lower performance rate, while flexible hours are associated with a higher performance rate.
Keywords: User-generated content; crowdsourcing; contest; multitasking
JEL Classification: L17, L86, M15
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