The Paradox of Women's Day: Commercialization, Depoliticization and Commodification of a Dynamic Radical Revolutionary Idea
7 Pages Posted: 21 Mar 2015
Date Written: March 21, 2015
I wonder if attempts are being made to usurped and commercialized women’s day celebration by various actors to depoliticize it and making it banal and futile. The celebration of women’s day is being much hyped in today’s world but is it being celebrated in the same spirit and with similar intention to bring social transformation with which it was initiated a century back, I certainly doubt that. Capitalism is reinforcing patriarchy and altering human ties where emphasis is on individualistic culture rather than the spirit of sustaining collective communities or strengthening social relations. This paradox of celebrating a day seems to be absurd when in actual practice in their day to day lives women are denied their basic rights or opportunities and they are hardly respected as citizens or human beings. Though such celebrations may have symbolic appeal in raising the awareness about the women’s issues yet, merely commemorating women’s day in this fashion could not contribute to the elimination of patriarchal culture. Endowing gifts on a particular day neither empower women or draw attention to their accomplishments or do anything to reduce struggles they face in their daily lives; neither does it remind the givers of those gifts to challenge the status quo.
Keywords: women's day, patriarchy, india, commercialization, depoliticization, commodification, radical, women
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