Platforms: A Multiplicity of Research Opportunities

21 Pages Posted: 24 Mar 2015 Last revised: 2 Aug 2015

See all articles by S. Sriram

S. Sriram

The Stephen M. Ross School of Business at the University of Michigan

Puneet Manchanda

University of Michigan, Stephen M. Ross School of Business

Mercedes Esteban-Bravo

Universidad Carlos III de Madrid

Junhong Chu

NUS Business School

Liye Ma

Carnegie Mellon University - David A. Tepper School of Business

Minjae Song

Bates White Economic Consulting

Scott Shriver

Columbia Business School - Marketing

Upender Subramanian

University of Texas at Dallas - Naveen Jindal School of Management

Date Written: May 31, 2014

Abstract

Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents is likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges.

Keywords: Platforms, Two-sided Markets, Internet Commerce, Simultaneity

JEL Classification: L00, M31

Suggested Citation

Sriram, S. and Manchanda, Puneet and Esteban-Bravo, Mercedes and Chu, Junhong and Ma, Liye and Song, Minjae and Shriver, Scott and Subramanian, Upender, Platforms: A Multiplicity of Research Opportunities (May 31, 2014). Ross School of Business Paper No. 1271; Columbia Business School Research Paper No. 15-33; Simon Business School Working Paper No. FR 15-15. Available at SSRN: https://ssrn.com/abstract=2583816 or http://dx.doi.org/10.2139/ssrn.2583816

S. Sriram (Contact Author)

The Stephen M. Ross School of Business at the University of Michigan ( email )

Ann Arbor, MI 48109
United States

Puneet Manchanda

University of Michigan, Stephen M. Ross School of Business ( email )

701 Tappan Street
Ann Arbor, MI MI 48109
United States
734-936-2445 (Phone)
734-936-8716 (Fax)

Mercedes Esteban-Bravo

Universidad Carlos III de Madrid ( email )

E-28903 Getafe (Madrid)
Spain

Junhong Chu

NUS Business School ( email )

15 Kent Ridge Drive
Singapore, 119245
Singapore
65-65166938 (Phone)

HOME PAGE: http://bizfaculty.nus.edu/faculty-profiles/157-junhong

Liye Ma

Carnegie Mellon University - David A. Tepper School of Business ( email )

5000 Forbes Avenue
Pittsburgh, PA 15213-3890
United States

Minjae Song

Bates White Economic Consulting ( email )

1300 I Street NW
Washington, DC DC 20005
United States
2027471404 (Phone)

Scott Shriver

Columbia Business School - Marketing ( email )

New York, NY 10027
United States

Upender Subramanian

University of Texas at Dallas - Naveen Jindal School of Management ( email )

Dallas, TX
United States

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