Brands, Competition Law and IP

Cambridge University Press (2015) (Forthcoming)

14 Pages Posted: 26 Mar 2015

See all articles by Deven R. Desai

Deven R. Desai

Georgia Institute of Technology - Scheller College of Business

Ioannis Lianos

University College London - Faculty of Laws; BRICS Competition Law & Policy Centre - HSE National Research University

Spencer Weber Waller

Loyola University Chicago School of Law

Date Written: March 24, 2015

Abstract

Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law’s conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective; hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.

Keywords: antitrust, trademarks, competition, brands, branding, price theory

JEL Classification: K21, L4, O34, D43, D41, D42, D83, K21, L11, L12, L40, L41, L42, M31, B21

Suggested Citation

Desai, Deven R. and Lianos, Ioannis and Waller, Spencer Weber, Brands, Competition Law and IP (March 24, 2015). Cambridge University Press (2015) (Forthcoming). Available at SSRN: https://ssrn.com/abstract=2584509

Deven R. Desai (Contact Author)

Georgia Institute of Technology - Scheller College of Business ( email )

800 West Peachtree St.
Atlanta, GA 30308
United States

HOME PAGE: http://scheller.gatech.edu/directory/faculty/desai/index.html

Ioannis Lianos

University College London - Faculty of Laws ( email )

London
United Kingdom

BRICS Competition Law & Policy Centre - HSE National Research University ( email )

28/11, Shabolovka ulitsa
Moscow, 109028
Russia

Spencer Weber Waller

Loyola University Chicago School of Law ( email )

25 E Pearson St.
Room 1041
Chicago, IL 60611
United States
312-915-7137 (Phone)
312-915-7201 (Fax)

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