Institutional Entrepreneurs' Social Mobility in Organizational Fields

Posted: 27 Mar 2015

See all articles by Theodore L. Waldron

Theodore L. Waldron

University of Georgia

Greg Fisher

Indiana University - Kelley School of Business - Management & Entrepreneurship

Chad Navis

University of Wisconsin - Madison

Date Written: November 30, 2013

Abstract

This study examines how institutional entrepreneurs with marginalized social positions use institutional change to become more influential members of organizational fields. We analyze how the Rainforest Action Network (RAN) used rhetoric to garner more influence as it altered a key sourcing practice in the retail home-improvement field. Our findings indicate that RAN relied on three rhetorical practices, comprising an encompassing process, to cultivate positive associations between the new sourcing practices and its social position in the field. Overall, by specifying a marginalized entrepreneur's methods for leveraging one type of change to enact another, we enhance theory at the intersection of institutional entrepreneurship, institutional work, and rhetoric.

Keywords: Institutional entrepreneurs, Activists, Institutional work, Rhetoric, Social mobility

Suggested Citation

Waldron, Theodore L. and Fisher, Greg and Navis, Chad, Institutional Entrepreneurs' Social Mobility in Organizational Fields (November 30, 2013). Journal of Business Venturing, Vol. 30, No. 1, January 2015, Available at SSRN: https://ssrn.com/abstract=2585179

Theodore L. Waldron

University of Georgia ( email )

United States

Greg Fisher (Contact Author)

Indiana University - Kelley School of Business - Management & Entrepreneurship ( email )

Bloomington, IN 47405
United States

HOME PAGE: http://kelley.iu.edu/facultyglobal/directory/FacultyProfile.cfm?netID=fisherg

Chad Navis

University of Wisconsin - Madison

716 Langdon Street
Madison, WI 53706-1481
United States

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