Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Journal of MacroMarketing 24(2): 168-172, 2004

Posted: 10 Apr 2015

See all articles by Clifford Shultz

Clifford Shultz

Arizona State University West

Donald Rahtz

Independent

Mark Speece

CMMU College of Management Mahidol University; Thammasat Business School

Date Written: December 2004

Abstract

The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and development; many stakeholders in developing economies are enthused about opportunities provided by globalization and transformation. It is, however, becoming clear that quality of life only can be enhanced throughout the world during the long term if (1) more stakeholders are more fully included in the process, (2) concepts and measures of development are expanded, and (3) more cross-disciplinary, collaborative research endeavors and policies are designed and implemented.

Keywords: globalization, transformation, marketing, development

Suggested Citation

Shultz, Clifford and Rahtz, Donald and Speece, Mark, Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development (December 2004). Journal of MacroMarketing 24(2): 168-172, 2004, Available at SSRN: https://ssrn.com/abstract=2585880

Clifford Shultz

Arizona State University West ( email )

P.O. Box 37100
Phoenix, AZ 85069
United States
602-543-6232 (Phone)

Donald Rahtz

Independent ( email )

Mark Speece (Contact Author)

CMMU College of Management Mahidol University ( email )

69 Vipawadee Rangsit Road
Samsennai, Phayathai District
Bangkok, Bangkok 10400
Thailand

Thammasat Business School

2 Prachan Road
Pra Nakorn
Bangkok, Bangkok 10200
Thailand

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