Educational Tourism - The Case of Eastern European Students: Driving Forces, Consequences, and Effects on the Tourism Industry

Tourism Today (Forthcoming)

23 Pages Posted: 28 Mar 2015

See all articles by Iana Tashlai

Iana Tashlai

Varna University of Management (VUM)

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Date Written: 2014

Abstract

This article was written in order to give an insight into the subject of the educational tourism. The main focus was set on the case of the Eastern European foreign students (educational tourists). The research conducted during June-August 2014 was taken as a basis for writing the present article. Identification and examination of the motives and reasons of foreign students to participate in different educational programmes and to continue their studying abroad, and determination of consequences of such decision were determined as final goals of the executed study. Interviews were chosen for data collection as one of qualitative research methods, and further coding, categorization, and grounded theory approach were applied for data analysis. Stereotypes, seek of challenges, and personal reasons were defined as common motivational forces for the educational tourists. A wide range of benefits for both participants and destination countries were explored and relevant conclusions and recommendations were suggested.

Keywords: educational tourism, Eastern Europe, qualitative research, motivation

Suggested Citation

Tashlai, Iana and Ivanov, Stanislav Hristov, Educational Tourism - The Case of Eastern European Students: Driving Forces, Consequences, and Effects on the Tourism Industry (2014). Tourism Today (Forthcoming). Available at SSRN: https://ssrn.com/abstract=2585897

Iana Tashlai

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

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