Communicating Intangible Value. The Case of Contemporary Art.

Abstract

The aim of this paper is to analyze the phenomenon of dematerialization of art, which is increasingly evident. This phenomenon of increasing abstraction is emerging in complex evolutionary systems of communication in multiple forms (from the presumed real economy to finance, from human resources management to the expansion of intellectual capital formalized in trademarks, patents, licenses, copyrights, etc.). The abstraction of contemporary art reflects a complex phenomenon that can be defined as hypercitizenship in the sense that the levels of observational and operational expertise required for a system to evolve autopoietically are increasingly sophisticated in terms of the four characteristics featuring hypercitizenship: cosmopolitanism, entrepreneurship, scientificity and social autonomy, as compared to the specifics of the art system.