Google's Failure in Online Search Services in China: Censorship or Strategic Decisions
Sai Om Journal of Commerce & Management- A Peer Reviewed National Journal Volume 2, Issue 3 (March, 2015)
6 Pages Posted: 4 Apr 2015 Last revised: 29 Nov 2017
Date Written: March 3, 2015
This paper analyzes the Google’s failure in online search services business in China. For that method of qualitative analysis has been used using secondary information. Findings and conclusion suggests that Google’s failure can be attributed to internal factors as the market leader Baidu and other local firms were also exposed to the same external factors. It was mere strategic failure than any other readings from it.
Keywords: Google's Failure in China
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