Google's Failure in Online Search Services in China: Censorship or Strategic Decisions

Sai Om Journal of Commerce & Management- A Peer Reviewed National Journal Volume 2, Issue 3 (March, 2015)

6 Pages Posted: 4 Apr 2015 Last revised: 29 Nov 2017

See all articles by Rajeev Kumar Upadhyay

Rajeev Kumar Upadhyay

Sri Aurobindo College (Evening), Delhi University

Date Written: March 3, 2015

Abstract

This paper analyzes the Google’s failure in online search services business in China. For that method of qualitative analysis has been used using secondary information. Findings and conclusion suggests that Google’s failure can be attributed to internal factors as the market leader Baidu and other local firms were also exposed to the same external factors. It was mere strategic failure than any other readings from it.

Keywords: Google's Failure in China

Suggested Citation

Upadhyay, Rajeev Kumar, Google's Failure in Online Search Services in China: Censorship or Strategic Decisions (March 3, 2015). Sai Om Journal of Commerce & Management- A Peer Reviewed National Journal Volume 2, Issue 3 (March, 2015), Available at SSRN: https://ssrn.com/abstract=2589446

Rajeev Kumar Upadhyay (Contact Author)

Sri Aurobindo College (Evening), Delhi University ( email )

South Campus
Delhi
India

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