Customers: What You Need to Know, and How You Find It

12 Pages Posted: 11 Apr 2015

See all articles by John Dawes

John Dawes

University of South Australia - Ehrenberg-Bass Institute

Date Written: April 9, 2015

Abstract

This short essay examines eight key marketing questions of interest about customers. It discusses each of them and highlights why they are important how to use the answers and how to find the information. The essay is suitable as a student reading or as a thought-starter for managers.

Keywords: Customers, Market Research

JEL Classification: M31

Suggested Citation

Dawes, John, Customers: What You Need to Know, and How You Find It (April 9, 2015). Available at SSRN: https://ssrn.com/abstract=2592288 or http://dx.doi.org/10.2139/ssrn.2592288

John Dawes (Contact Author)

University of South Australia - Ehrenberg-Bass Institute ( email )

GPO Box 2471
Adelaide, 5001
Australia

HOME PAGE: http://www.johndawes.info

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