Customers: What You Need to Know, and How You Find It
12 Pages Posted: 11 Apr 2015
Date Written: April 9, 2015
This short essay examines eight key marketing questions of interest about customers. It discusses each of them and highlights why they are important how to use the answers and how to find the information. The essay is suitable as a student reading or as a thought-starter for managers.
Keywords: Customers, Market Research
JEL Classification: M31
Suggested Citation: Suggested Citation