Internet Effects on Retail Markets
48 Pages Posted: 18 Apr 2015 Last revised: 19 Apr 2015
Date Written: January 15, 2015
Researchers from multiple disciplines, including economics, marketing, information systems, operations research, and computer science, have contributed to the academic literature on how the Internet has affected retail markets. In this chapter we build bridges across these various disciplines to provide a common understanding of how the Internet has affected retail markets and to identify important areas for future research.
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