Managing 21st Century Innovation: Lessons from Ten Years of Smartphones
4 Pages Posted: 21 Apr 2015
Date Written: April 16, 2015
What is different about Innovation in the 21st Century? This paper examines three companys' approaches to competing in the fast-moving smartphone and telecommunications sector (2003-2013). Two divergent views of innovation are emphasised; the profit-maximising and value-creation aspects of innovation. Lessons for Managers are suggested from a value-creation orientation.
Keywords: value, innovation, smartphones, diffusion, consumer
JEL Classification: D12, D46, O31, O32
Suggested Citation: Suggested Citation