Download this Paper Open PDF in Browser

Managing 21st Century Innovation: Lessons from Ten Years of Smartphones

4 Pages Posted: 21 Apr 2015  

Richard A Ferrers

Monash University; Australian National Data Service (ANDS)

Date Written: April 16, 2015

Abstract

What is different about Innovation in the 21st Century? This paper examines three companys' approaches to competing in the fast-moving smartphone and telecommunications sector (2003-2013). Two divergent views of innovation are emphasised; the profit-maximising and value-creation aspects of innovation. Lessons for Managers are suggested from a value-creation orientation.

Keywords: value, innovation, smartphones, diffusion, consumer

JEL Classification: D12, D46, O31, O32

Suggested Citation

Ferrers, Richard A, Managing 21st Century Innovation: Lessons from Ten Years of Smartphones (April 16, 2015). Available at SSRN: https://ssrn.com/abstract=2595440 or http://dx.doi.org/10.2139/ssrn.2595440

Richard A Ferrers (Contact Author)

Monash University ( email )

Wellington Road
Melbourne, 3145
Australia

HOME PAGE: http://www.monash.edu/

Australian National Data Service (ANDS) ( email )

Building F, Level 6,
900 Dandenong Road
Melbourne, Victoria VIC 3145
Australia

Paper statistics

Downloads
50
Abstract Views
312