A Thought and Exercise on Strategic Planning

Abstract

The strategic planning serves a variety of purposes in organizations, and it can be properly considered vital for the competitive and also rapidly shifting atmosphere and because of innovation in a scope of paradigm. The word "strategy" is conceptually neutral and carries a high potential to be connected with various levels beginning with the persons and levels of varying organizations. It may be pertinent to a person, for example, in preparing for the final exam. It also matters with the politburo of communist party to plan and implement the communist ideals. The strategic planning can be utilized in private firms and the size of firms often factors to bring a differing forms or elements than the nature of firms, to say, for-profit and non-profit. That means that the larger for-profit firms share much more with the larger non-profit organizations, and relatively less with the small for-profit organization. For example, the mission statement of chaebol is idealistic as similar to the government, and their mode of administration is fairly instituted as well as objective. The strategic planning, in its literal view, presupposes some of challenge, threat, or environmental demand in some mild receipt. Hence, we can note its increasing profile given the nature of contemporary society. Through the chapters, the author attempts to register a brief thought with examples and illustrations in the end to enlighten its contemporary relevance.

Keywords: Strategic planning, strategic issue, strategic cycle, environmental demand, public organization, local universities, entrepreneurship, leadership, stakeholder analysis, SWOT

JEL Classification: H40, H43, Z20, K20, L20, L30, M10, M14