Advertising and Competition

Chapter appearing in Issues in Competition Law and Policy by American Bar Association, ed. Wayne Dale Collins, Forthcoming

24 Pages Posted: 26 Apr 2015

See all articles by Anthony J. Dukes

Anthony J. Dukes

University of Southern California - Marshall School of Business

Date Written: April 1, 2009

Abstract

This chapter provides an introduction to the economic analysis of advertising, providing the foundation that is needed to understand how advertising relates to product differentiation and to various antitrust theories that directly involve advertising. As explained below, advertising is an important competitive tool that firms use to convey information to potential purchasers about their products’ performance characteristics and price. This makes advertising conduct an important market attribute.

Suggested Citation

Dukes, Anthony J., Advertising and Competition (April 1, 2009). Chapter appearing in Issues in Competition Law and Policy by American Bar Association, ed. Wayne Dale Collins, Forthcoming . Available at SSRN: https://ssrn.com/abstract=2598228

Anthony J. Dukes (Contact Author)

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA 90089
United States
213-740-3846 (Phone)

HOME PAGE: http://sites.usc.edu/anthonydukes/

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
186
Abstract Views
903
rank
168,356
PlumX Metrics